Seth Godin writes about the shift away from an HR mentality and a shift towards a Talent mentality. And he posts a fine B&W picture of a 25 year old Audrey Hepburn to make his point but doesn’t identify her. That picture was carved from a still for her second hit in the US “Sabrina”, co-starring Humphrey Bogart. It is an apt illustration for his point because the reason young Audrey zoomed up to co-star with the venerable Bogie was the surprisingly large box office success of her first US movie, “Roman Holiday.” Keep reading →
That’s Audrey Hepburn!
February 22, 2008 · No Comments
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Tagged: Bogart, Hepburn, Talent, Talent Management
Polluted Searches? Is This 1984?
February 8, 2008 · No Comments
Bruce Nussbaum of BusinessWeek had an interesting conversation on his trip back from the Davos World Economic Forum. An exec from an Ad Agency/PR Firm told him that polluting Google searches, sites and blogs with planted information designed to make a company or its products look good is common. But to me this whisper tip sounds like one of those “sophisticated” airplane sales pitches. And to whose benefit would this be if it were true? PR firms? Ad agencies? hmmm. And the source of this tip? hmmm. Can these agencies or their clients measure the benefits from this strategy? I wonder how long the per click and per view metrics can go up while the revenue and perhaps the stock or IPO price go down? hmmm. Keep reading →
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Tagged: Google, Marketing Strategies, Open Source, PR strategies
